Here are the new Facebook buttons – Dagbladet.no

Earlier this fall, it was announced that Facebook has planned to launch a “dislike” button.

Tonight let Facebook boss Mark Zuckerberg a video (on Facebook, of course), which shows how the new keys are working.

For there are buttons in the plural.

More emotions

Now you have more than thumb their disposal, and can pour out your whole emotional register – or parts of it, at least. You can gape open-mouthed, or you may be red in the face and look angry. Følelsestrynene is currently unavailable to most people, but the video shows Zuckerberg variants a test panel has been given access to.

– This is not a “dislike” button, there are different ways to express feelings. You can now easily show sorrow or sympathy, in addition to the joy and warmth, he said.

So far released only those feelings loose in Ireland and Spain, and gets the thumbs up from there they will be available in the rest of the world as well.

After the news about the new love Button came, the reactions were divided. Some have feared that it would end up being a bully button.

Collaborative reactions

Berit Skog is an associate professor in the Department of Sociology and Political Science at NTNU. Forestry has researched extensively on social media, a lot of focus on how children and youth use of platforms like Facebook, snapchat and Instagram.

– This is a need many had, to signal that they do not like something. Especially regarding cases where one feels uncomfortable with pressing “like.” Cases concerning the refugee crisis is one of them. Nevertheless, it can be misused, and can quickly become a bully button, said Forest a few weeks ago.

Now it is not an outright “dislike” button to come.

– It is important to signal empathy. Therefore, I believe first and foremost that this is a sympathy greeting, which can be used to updates about personal illness struggle or death, says Forest.

Assistant Professor at the Department of Marketing at the Norwegian School of Management, Cecilie Staude, believe that Forest that the new feature may have several consequences. Initially she worried that it might affect advertisers.

– I think Facebook has delayed in this feature because they have been anxious about how advertisers will meet such a type button. It may soon be low threshold for consumers to press the “dislike” on products or services they do not have a taste for.

Then we will see whether advertisers will like the red, angry face …

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