Broadband Operators get jaw from Consumer Ombudsman for fuzzy marketing. – Campaign

In a message from the Consumer Ombudsman states that 17 of the 25 providers of mobile and fixed broadband enlighten not well enough what kind of speed the customer can expect. Now they have to change the marketing.

– It’s hard to find your way in the jungle of marketing laden with speed claims. Without important information about what speed you actually expect to get, and what could refine this, the consumer can easily be influenced to buy a subscription on erroneous assumptions, victory Consumer Gry Nergård in the message.

In the Consumer Ombudsman test was marketing to 9 providers of mobile broadband and 16 providers of fixed broadband tested.

In addition tested Consumer Ombudsman also marketing to 19 mobile providers. This test shows that most providers provide better information on speed now than last supervision before the summer.

– What we are responding to is that the same operators who now informs better in advertising for mobile telephony, have not taken inwards that the same principles apply to advertising for mobile broadband and fixed broadband access, says Nergård message.