Ballmer: – To save Apple is the most insane we did – ITavisen.no

– Microsoft is the only company that can compete against them.

In a new video interview talking former Microsoft chief executive of Apple, among others.

Steve Ballmer fratredde as chief on August 23.

Amazon and Microsoft wars in Seattle
Ballmer has a thing or two to say about the Amazon as well, a company that in the course of 21 years still can not make money even if the turnover of mope sums – one might say a lot about Ballmer’s ability to manage a technology company into the future, but to make money he knows to do.

Amazon CEO Jeff Bezos had nice words to say about Microsoft either. – We do not want to be a leisure club. Had we been Microsoft had we died.

Ballmer did not seem to take angrept especially personal, that he has some reason for it anymore either, but he added that there is tough competition between the two companies . Another important reason why just these two companies are at loggerheads on behind the scenes is that both have headquarters in Seattle – both companies are in a very tough competition in obtaining the best employees.

– Apple has done a good job
Bloomberg: – Apple?

Ballmer: – They have done a good job. If you go back to 1997 when Steve came back, we invested in the company in connection with a lawsuit. In a way you could say that it was the craziest we’ve done. They have taken joists brilliant innovation and a little money, and turned it into the most valuable company in the world, confirms Ballmer with a more subdued tone.

There are more game left in Ballmer
But then finally wake the old boss: – Microsoft gives them a real fight now. No other specimens actually seriously compete against them more when it comes to hardware. I mean, who is it that really goes for Mac? Who really goes after the iPad? You can basically answer Microsoft and Samsung, but Microsoft is the only company that has software and hardware expertise. So if someone were able to compete properly against Apple, it will come from Microsoft.

Bloomberg: – Are you going to have to take market share from Apple, or will the cake just bigger?

Ballmer : – I would not say that one is forced to “take from the other person,” but you’re certainly going to have to take hold of the new innovations coming. I mean, one Land Book is neither an iMac or an iPad – it’s a new category. Who is going dise categories first? Microsoft or Apple? But again, these are the two companies that really have this hardware and software knowledge.

Source:
Bloomberg