Amazon saksøker 1.114 «John Does» for falsk produktomtale – digi.no

Amazon has filed a lawsuit against 1,114 persons, who are accused of having published false product reviews on the website. The report including the BBC.

E-commerce giant has long sought to overcome manipulated, paid or fake testimonials, which destroys the credibility of customer feedback.

Personal experiences customers posted on the online store is one of the most purchases triggering contained, has Komplett.no previously said to digi.no.

Last year threw out Amazon router manufacturer from the marketplace for violation of the rules for product mention that grounds. In ours went Amazon also sue a handful of websites that specialize in disseminating product mention against payment.

Read this: Here is the router they love to hate

This included the owners of domain names that buyamazonreviews.com, bayreviews.net and buyreviewsnow.com and operators of Web sites.

Cheap to cheat

False Reviews can typically be purchased for between 19 and 22 dollars apiece. On the website Fiverr.com can fake reviews bought for as little as $ 5, according to the lawsuit, which was filed at a court in the state of Washington, where also Amazon has its headquarters.

According to BBC says that Amazon they have undertaken a separate investigation, including even buy fake product reviews on Fiverr.com. Fiverr is not sued, but should rather have assisted in the investigation.

“John Doe”

Common to both lawsuits is that Amazon not yet know who they go to court. All over 1,100 listed as “John Doe” ie anonymous.

E-commerce giant, by some referred to as the world’s largest online department store, affirms that it is illegal according to their guidelines leave fake product mention. It is also not allowed to ask any customer to remove mention.

In the lawsuit calls Amazon’s attorneys practice of “malicious” and “unfair.” Furthermore, they establish that those who have published false product reviews must have done this intentionally.

– The defendant’s actions have caused irreparable damage to the Amazon’s reputation. This is still ongoing and can not be repaired. A monetary compensation can thus alone can not fully compensate for the damage this Amazon has inflicted, the company said.