- Smart of Google becoming Alphabet – Campaign

The news that Google creates a parent company called Alphabet and secrete Google services into a separate subsidiary came as a surprise to the technology industry, but was nevertheless well received by investors who sent the stock up six percent after the trade last night.

Google is thus the largest company in the Alphabet, while companies such as Life Sciences, which is developing contact lenses, Calico, working with biotech, and Nest, which develops smart products home, are juxtaposed companies.

At the same time it is clear that Google veteran Sundar Pichai takes over as head of Google, while Google founders Larry Page and Sergey Bri bald Alphabet. Venture Factory boss Even Aas-Eng writes on Twitter that Google tops that way managed to get a lot of good PR out of focus areas that are not specific profitable:

– Separates bets
Earlier Schibsted director and current product director of Opera Software, Andreas Thorsheim, interpreters reorganization as an attempt to clean up.

– Google remains a complicated business in which the company called Google still contains many business and business ssom prevails. They stand out perhaps the most extreme bets on biotech, nanotechnology and self-running cars in separate subsidiaries being juxtaposed with Google. It could be to get more visibility on what is core versus what is more bet, he says to the Campaign.

– Changes this Google as a company?

– In the short term I do not think it changes Google. They get a well-liked boss who is recognized as capable and well-liked throughout the tech industry. He has been the school that Chrome chief and Android chief, and now he is responsible for all core activities.

Read also: – Facebook will be worth more than Google

Competitor:

– You just have to admire Google’s ability to be innovative on many fronts, says Opera director Andreas Thorsheim.

– ” Disrupter “itself
Magnus Brøyn in Coxit PR thinks Google founders are now making a smart move.

– This is an offensive action to clean up and stay ahead. What they do is to “Disrupt” itself. They do so because they believe the company structure and the focus they have today is not large enough extent facilitated resort and maintains the pace of innovation they are so addicted. It’s smart because it makes it clear that the pace of innovation will continue to receive high priority, but it should get a life beside the core business, which is the Google company we know of a few years back, says Brøyn to Campaign.

He believes the separation of Google’s core business and the new focus areas also has an economic upside, and points out that much of the innovation Google doing, from contact lenses to even moving cars and Google glasses, they have struggled to commercialize a mature phase.

– This is without doubt a grip of a financial nature. Google’s share price has moved almost flat in recent years and there has been an outcry among shareholders about making grip precisely because these innovation projects has cost money and focus, but not especially given back. Shareholders and the market sees that Larry Page and Sergey Brin acknowledges that it is bound to create profitability of innovation they are doing.

– Business as Usual
Google Norway boss January Grønbech says to E24 that he also sits with questions for structural change, but that there is little to suggest that much will change for the company’s Norwegian operations.

– It is too early to say what impact this will get Google Norway, but it is basically “business as usual”, says Grønbech to E24.

Included with:

Magnus Brøyn in Coxit PR monitoring developments closely to Google. Here at Google in Mountain View. Photo: Private.