Record companies pushing pouring service hard.
Monday, 23. March 2015 – 8:34
According to Rolling Stone begins the major record labels, among them Sony Music and Warner Music, doubting stronger and stronger if gratisstrømming is a durable business model.
Do not think freemium model
Now reports Fincial Times Universal are among those who have expressed a doubting attitude, and the company will be very interested in getting end gratisstrømming from Spotfy. Today it offers unlimited service advertisements based gratisstrømming on your computer, while the mobile version keeps some limitations – here works Spotify more like a shuffle-based radio service.
Universal believes – despite the fact that there are restrictions on free edition – that Spotify should only offer streaming through paying for the service. Today, it costs 99 kroner for subscription provides unlimited streaming,
contract to pressure
Universal believes that to exclude gratisstrømming will lead to more paying users, which again they think will contribute more income for both Spotify and music industry.
Record company attitude towards freemium model has been known for a while, and last month stated including the commander of the company following the Re / Code:
– Advertising Based on demand will not be able to maintain all ecosystem of manufacturers and investors, said Lucian Grainge.
Universal believes that the current contract with Spotify is far from optimal, and do now what they can to change it. Do they changed the contract as they wish, it may mean the end of gratisstrømming through Spotify.
Help Apple
Last month it was also known that Apple can help to kill gratisstrømming. With its Beats service Apple has attracted record industry. Why? They shall not provide free flowing here there should only be a short test period. If you want to listen more must pay, one mindset record industry supports long way.
Source: VentureBeat
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