You can get advertising based on what Apple knows about you.
Wednesday, 18th March 2015 – 11:36
Rumours about a TV service from Apple, has flourished for several years. Yesterday however rumors an upswing after Wall Street Journal came with concrete information about the allegedly forthcoming service.
Provides data to partners
Now claims the newspaper New York Post that Apple has agreed to give away user data to television networks that join. The latter should be able to offer targeted ads based on this information about Apple users. Demographics and viewing habits, for example some of the company is willing to give up.
Users will then be able to get served widely different commercials, based on the information TV channel sits on.
TV channels must decide which advertisements they will sell.
“They give content owners greater freedom to choose for themselves”, should the newspaper source said.
“It’s up to you. You do what you feel like. ”
Contrary to earlier statements
The information, which is based on sources with “knowledge of the matter,” is far from confirmed, and it seems too little wonder if Apple does this.
Traditionally, Apple boasted of its privacy policy. They have claimed that they will not disclose information obtained from users, and therefore it seems a little strange if they suddenly will make an exception with its upcoming TV service. Time will show.
The beginning of the end for linear TV?
The word “game changer” has been used in conjunction with the upcoming service, but this must not be misunderstood. Few would argue that the concept is revolutionary, and the user, it may not change so significantly much.
The question is how much it will change the traditional television industry. Would channels not with the Apple service suffer? Will decoders and satellites become redundant because customers either receive content through an Apple TV, for example? And if the rumors about sharing user data is correct, it could change the advertising industry?
Source: New York Post
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