New York Times thinks Apple is finally back. Mashable thinks Tuesday’s launch demonstrates the company with little confidence.
Apple’s 120-minute launch show on Tuesday night (Norwegian time) was probably the most important minutes of work for Tim Cook, CEO. Director at Apple, this year . The innovations since Steve Jobs died of cancer in 2011 had been small blip in technology heaven. It was now four years had passed since the last Apple delivered a genuinely new product – iPad.
On Tuesday evening, Cook launched iPhone 6 and iPhone 6 Plus, the operating system iOS 8, the mobile payment solution Apple Pay and smart watch Apple Watch. How did that news received worldwide
Rates smart clock
New York Times’ Farhad Manjoo believes Tuesday’s launch shows a company’s return on the innovative arena.
“Apple, under Mr. Cook, appears in all respects as intimidating to rivals as it did during its iconic founder Mr. Jobs,” he writes in the commentary titled “Apple is back, better than ever.”
Manjoo thinks Apple’s innovative strength appears primarily through smart watch Apple Watch, which surpasses the competition in both hardware, style and functionality.
uncritical enthusiasts
Far more critical is Chris Taylor on technology website Mashable. He believes Tuesday’s performance testifies to a company that does not have all the care.
“Notice what Cook and the company is not talked about. Not a word about iCloud hacking that led to nude celebrity pictures spread across the Internet – the main context for the Apple discussions last week. Notice what we do not know about Apple Watch yet: How much the different models will cost, battery capacity, how in the world you will be able to prevent others from dealing with it, since it uses Apple Pay and do not require any verification that You are you, “he writes.
He believes that Tuesday’s launch, roared on by the indiscriminate Apple enthusiasts the world over, let the company get away with too much.
SMART CLOCK: Apple Watch is the first major innovation from Apple in four years.
Photo: Stephen Lam Reuters
Roller Coaster
One thing that really failed Tuesday was Apple’s own streaming from a revival meeting in Cupertino. Large parts of the world sat a long time without a working image, or sound that was dubbed into Chinese.
Professor Tor W. Andreassen of the Norwegian School “believe Steve Jobs would roll over in his grave” of this.
– He’d never accepted anything like that. Some heads will probably roll after the bad start, he says to Dagbladet.
Apple shares were traded through a roller coaster Tuesday. Soon after the release began, sank before it climbed almost four percent in the Tim Cook rolled out the iPhone 6 When smart watch was launched, waned as the course again and at the closing share price ended in minus down 0.29 percent reports E24.
U2 on stage
VG journalist Øyvind Engan has followed Apple for years. He believes the company still lags behind other competitors.
– Apple turned completely upside down on the mobile market when it launched the first iPhone model, and it took about five years before the competition had taken them. But now I think they indicate that they have gone a bit out of ideas. The biggest news is that they reluctantly made the phone bigger, so competitors have done long ago. And so the tops it off with an appearance by U2 – a band that had its heyday fifteen years ago. But by all means: iPhone 6 is certainly an excellent phone.
U2 closed Tuesday’s launch to act on Apple’s scene and released while their new album Songs of Innocense by giving it away to half a billion iTunes customers further.
SURPRISE: Tim Cook (left) greets U2 frontman Bono and the rest of the band during the launch of their new album Tuesday.
Photo: Justin Sullivan AFP
– Do you believe in NFC chip that enables the digital payment solution Apple Pay?
– This is also something the competition has had a time. The question is whether Apple has put in place a system that allows this chip can actually be used for anything. If so, they take a new edge on the competition here. But remember that it is not so interesting for Norwegian consumers the deals that are in place in the United States. For us have this chip some new value before it can be used to pay at the kiosk and on the bus in Norway.
Engan afraid Apple Pay function can suffer the same fate as Siri technology.
– A parallel to this is the iPhone 4S launch, when the big news was the voice assistant Siri. Americans actually use Siri, but in Norway it is worthless. The do not understand Norwegian, and realize neither English with Norwegian accent. For us this was a waste of iPhone update, says Engan.
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