Spotify presented their new plans during a press conference in New York on Wednesday.
– We’ll give you a deeper and richer Spotify experience, says founder and director Daniel Ek said in a statement.
Video clips, podcasts and news bulletins are added to the service. Moreover Spotify increasingly facilitating service training happy.
Operators Comedy Central, ABC, BBC and ESPN are on the team, and according to Business Insider shall exclusively video content also produced for the service.
– Will be a media curator
The extension allows the Swedish Spotify, which was started in 2008 and now has over 60 million users, is more than just a flow music service.
It can be challenging, think technology advisor Henrik Lied in NRKbeta.
– FACEBOOK the competitor: It think NRK Betas technology advisor Henrik Lied. Photo: NRK
– Spotify will be a curator of music, entertainment and current affairs. The service receives many legs to stand on, and although it is mainly a good thing, it is also very important that they are able to stay focused.
– Do you think it will be a success?
– There is much that is to ensure that it can funke, but we must also remember that Facebook still exists. Facebook has been a tremendous platform for consumption of entertainment and news, and it is difficult to turn the media habits of people, says Lied, and comes with an example:
– It is not all too long ago snapchat tried this with their Discover functionality, but this has largely flopped. It will be interesting to see whether the content is delivered via Spotify platform at any time is as current as it would otherwise have become accustomed to, said Lied.
unbeknownst when Norway gets features
Changes rolled out in the coming weeks. First is the clients in USA, UK, Sweden and Germany.
It is unclear when Norwegian Spotify users will be able to use the new services.
– Media analysts have long said that we lack a “Spotify for video”, and it is timely that Spotify even trying to be the actor. Norwegian Developed Tidal also offers video content, even though the focus where preliminary situated on music videos, says Henrik Lied.
It has not succeeded NRK to get a comment from Tidal (formerly Wimp) to competitor’s plans.
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