TRONDHEIM: Imagine that you are standing on a stage and play the guitar. So if you want to change to a different effect without having to move you. Aalberg Audio from Trondheim, norway believe they have the solutions that make it easier to play music. Now they have just launched a new invention.
This product is not just for guitar, but for the whole band. This is more of a gadget for the encounter, ” says co-founder and product manager, Rune Aalberg Alstad.
He’s talking about a black case with light blue lights, and small buttons, about as big as a matchbox. In short, this is an electronic antenna that enables the management of existing music devices that basically do not support the wireless management.
It may include amplifiers and other equipment that uses MIDI (Musical Instrument Digital Interface), a “language” that is used for the physical interconnection and signal transfer between the digital instruments and equipment.
the Device can be plugged directly into an amplifier. By using a remote control of the wireless switching of the channels on your amplifier.
the Advantage is that the musician can move around on the stage at the same time as he can change between the different effects and sounds.
a Lot of reuse
From his first invention, a remote control that could control the gitarpedaler wireless, promises Moon Wireless Switcher, the user-friendliness several notches. Innovation takes place in the first invention, and this is also the reason why the development has gone quickly. The product development started in February of this year, and in november was the first version ready for series production.
Reuse is high in the company, and Led bulbs, buttons and capacitors is retrieved often from the existing equipment.
To start, we use what many describe as garbage. It that lets the solder, including buttons, can be used again. There is a lot of do-it-yourself spirit of what we are doing, ” says Alstad.
Moon wireless switcher
Central unit:
Processor: Nordic Semiconductor nRF51822.
communication Protocol: Bluetooth Smart. Can be controlled from the Aalberg AERO controller. Open interface that can be controlled from other remote devices via Bluetooth Smart.
Can be used as part of the Aalberg Audio’s utstyrsnettverk and as part of the common presets with other Aalberg Audio devices.
Mode:
Amp-Switching: Change the channel and/or
effect on the existing guitar amps
ABY-switching: Connect in/out existing effects (or effektsløyfer)
MIDI: Can control all MIDI-compatible equipment, with advanced controls like the adjustable LFO and user-defined macros
Many of the parts they find in hi-fi equipment. When they for example needed a 47 uF capacitor, they found just this in an old hi-fi amplifier.
Demanding market
When the Technical Magazine spoke with the company in February 2016, they were confident that they would make great success in the market for music equipment. Almost one year later is not optimism just as large. There are currently five employees in the company emanates from the teknologimiljøet at NTNU.
Sales going a bit slower than we had hoped. It is heavy to enter the market for music devices, ” says Alstad.
Associate professor Sigurd Sheep at the department of music at NTNU is nevertheless proud of what Aalberg Audio has gotten to.
This has been a success story. So one must only hope that the customers slowly but surely will find out that these inventions will make it more effective to be a musician.
– it Is generally difficult to beat through with norskprodusert musikkutstyrs technology?
for one reason or another so there is little industry on this in Norway. In Sweden takes place it more. The Rune and his gang have got to, is pioneering work, ” says the Sheep.
as inexpensive as possible
Aalberg Audio had in 2015 revenues of in excess of one and a half million.
– When you run a company so cheap, go things not so fast. We have added the stone for the stone, he says.
the Company still maintains to produce all the equipment in Norway. Nordic Semiconductor, they create wireless chips, while Norbit in Røros has been on developing the technology that sits in the products. The mechanics and the associated components coming from Freber Electronics in palo alto.
Associate professor Sigurd Sheep at NTNU believe it is important to take the time to help.
the Challenge for Aalberg Audio is that they are trying to beat through with a technology that allows the athlete can work in a new way. It may take time before this will switch through. It’s all about patience.
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