Apple sales down for first time in 13 years – ITavisen.no

Why? iPhone, of course.

The company has gotten cold shower they and industry have been waiting for: iPhone sales declines, and therefore also runs Apple’s earnings down because smart mobile accounts for more than two thirds of the giant’s sales.

Fresh figures in italics.

See also: Apple Watch 2 probably not dependent on the iPhone – therefore it is not a flop.

Cook brag
– We have had a very hectic and challenging quarter. Although we are now seeing a pause in growth, the results show very good execution of our team despite strong macroeconomic headwinds, explained Apple CEO Tim Cook to investors in a conference call this evening Norwegian time.

down for the first time in 13 years
it was expected worse results from Apple, it goes simply not keeping such a winning streak going infinite, but the result is even worse than expected. Therefore sank shareholder value by 8 percent after the news became known (not that the exchange has been gracious when Apple has delivered record figures either).

In the first quarter last year Apple sold 61.2 million iPhone. In the same quarter this year this figure is 51200000 – ie a decline of 16 percent.

iPad sales are not surprisingly also negative, and decreases by 19 percent, from 12.6 million sold last year, the 10.2 this quarter.

See also: Apple: – interest in iPhone SE is sky high.

– Hijacker market
Sales of Mac computers have made it better than Windows market in general in recent years (Apple also believe that they have increased its market share in the PC market), but now they must nevertheless accept that sales are down 12 percent – from 4.6 million sold in the first quarter of 2015, 4,000,000 selling the same quarter this year.

Let’s take a look at sales and profit. Profits in 2015, the first quarter was 13.6 billion dollars. Now this figure of $ 10.5 billion (and therefore decreased by 22 per cent, as mentioned, due to Apple’s iPhone dependency).

The turnover during last year’s first quarter was on staggering $ 58 billion, while the year “only” sold for $ 50.6 billion (down 13 percent).

This is the first two-digit-fall since 2001 . Apple points out that if the dollar had not been so strong, so the company had gotten away with a sales decline of 9 percent .

Apple Music has strengthened somewhat
It will be interesting to see if Apple can lift iPhone SE in non-western countries, especially China, but also where the company needs to see declining sales of 16.8 billion in the first quarter of 2015, 12 , 5 billion led quarter 2016.

Apple’s money bin is growing, it is not true that the company is bleeding, they are good for the staggering $ 232.9 billion – up from 216 billion dollars in the fourth quarter of 2015.

Although Apple has not the tradition to make it especially well within the online services field, they can at least be happy that Apple Music has 13 million paying users, up from 11 million in February this year.

Sources:
CNN
Apple