New feature on Snapchat – but there is a catch – TV 2

Over longer have geofiltre been a feature on Snapchat.

With this feature you can add filters to their photos showing how you are. In Oslo, for example, each district its own filters.

Now bildedelings app launched a new feature where you can create your own filters and decide which areas they can be used in, writes technology site The Verge.

for major events

the own-made filters can be active between one hour to thirty days, and you can choose to activate them in areas that are the size as an office building a few blocks .

Snapchat envisions that the new service can be used for weddings, birthdays and other events.

You can design your own filter and upload it through Snapchat new website. There fills you also learn when and where you want the filter to be available.

Cost money and is not available in Norway

But if you try the new feature, it will cost you money.

According to the Verge starting prices for a filter of five dollars, equivalent to about 45 million. Prices vary depending on how long the filter will be active and how large an area it will be used.

The new feature is available in US, UK and Canada for the time being.

Extra income for Snapchat

Tekonologinettstedet points out that this is an opportunity for Snapchat to monetize their users.

Snapchat servant already good money on sponsored filters and so-called lenses, which are video filter laid over Selfies.

the lenses are sold for between $ 450,000 and $ 750,000 daily, and major companies such as McDonald’s and Pepsi are a few of them that has spread its advertising to Snapchat users in this way.