Tuesday, September 29, 2015

Facebooks downtime sent traffic aloft – Campaign

In nine o’clock yesterday walked Facebook down for the count. This was quickly confirmed by the social media.

– A problem has meant that Facebook’s Graph API is temporarily unavailable. We work with our responsibility for the infrastructure to find the bug and will come back as soon as we have more information, wrote Facebook according to NRK on its developer site.

Facebooks downtime affected frontage traffic to several Norwegian media. Ola Stenberg, digital editor of VG informs Campaign that frontage traffic rose significantly when Facebook was down yesterday.

– What we clearly saw yesterday was that the traffic from Facebook to VG fell dramatically just before nine o’clock, while traffic to our cover increased. Our traffic, as measured by number of users in minutes, increased by 50 percent since Facebook went down.

He adds:

– Yesterday was the most visited “at 21-hour »this season against the front of the VG mobile. The only exception is election night. It says something about what happens when Facebook goes down. The last time this happened was June 14. last year, and then we experienced the same pattern.

Also Nettavisen marked Facebooks downtime.

– When Facebook went down traffic rose immediately. It seems that those who follow us on Facebook went straight into the front spring instead. Compared to last Monday, which was a pretty normal Monday, went traffic up 15 percent. Then we must also take into account that it is autumn break now, says Paul Nisja- Wilhelmsen, Director of Business Development Manager.

Nisja Wilhelmsen adds that the total traffic of the day yesterday was five percent lower than last Monday, probably due to the autumn holiday, but it still rose at night.

– Generally speaking, the time between nine and ten the best we have at the clock. This applies every day.

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