Oslo (ITavisen:) The two designers and the students love to make the lives of people easier – it is one thing that still is a nuisance, it is kabelkaos.
It is, unfortunately, a little bit of time left before we have cable-free power
we are the sweat of the thought of the cables takes revenge on you each time you think you’ve packed everything perfectly in the bag, only to find out that the conspiracy is true: all the cables will cook the spaghetti.
Nøst is not the only Norwegian company who are tired cable-chaos – Turleneck solve the problem with øreproppledninger that always rotate to.
The two we met in Oslo, Jon Erik Stensrød (CEO) and Sigvart Andersen (marketing and graphics), has experienced the same thing as everyone else, but believe they have found a good solution to the problem for anyone with a MacBook from 2006 (all Apple 45 – and 60-watt-chargers – MacBook Pro) or later: namely, a kabelnøster it never is supposed to take the charger out of the.
With the included a small adapter for support for both sizes.
Assured
“Nøst Cable Organizer” is the name of the clever little plastsirkelen that at first sight reminds one of a fire alarm, but that is secured by a plastic that does not change the form or shape in the first place by over 120 degrees.
the Product does not affect the charger in the form of function or varmegang. The charger gets warm, but not any more than normal.
– We have of course used the product much in a long time in order to ensure that heat is not a problem, ” explains Andersen.
Article continues below the pictures.
the Road to the product
like all other people Who try on their own, be it shop, product design or services, it is the road to the launch of the one burner that is the challenge, not always the product itself – so also has Nøst experienced.
it is not easy to get the distribution of the major elkjedene in Norway. The plan is therefore the first to launch in the Norwegian online stores, and it shall come to pass already Friday next week.
the Product will be available in white and black in Norway at the start and shortly afterwards in the Nordic countries”. Mac people love white, so also with the accessory. The products are in China now, but should hastefraktes with flights to the Norwegian market as they reach launch in good time.
Now we are trying to get into the markets of the major electrical stores, we had to have a product to show off, and what we have now, but the plan is to launch in the online stores first. We are very close to agreements, reveals the in Oslo, norway-the rain.
No one can manage everything alone
– a Lot of the capital we have spat in itself, in addition to good help from Erik Pavels Petersen from Pavels Innovation. Pavels Innovation helps us with production costs.
The two brag about hjemkommunen Fredrikstad they feel has a Silicon Valley feel to it in the form of “pay it forward”-thinking – help me now, so I’m helping you later and vice versa.
Nøst considered, of course, Kickstarter, but found that the service now often work better as marketing than to collect money – moreover, they wanted not to spend a lot of money on a professional video, which often is a must to succeed.
We do not exactly the same, but we know it’s tough to bet, so we hold together, is the thinking both there and on America’s sunny west coast.
In the beginning we were anxious to tell the idea further for fear that someone else would snatch it up before we had a chance to really get started, but when we took a chance and felt we were ready… when we left off the roof and relaxed, and we dared, we got the contacts we had not imagined, ” says Stensrød and Andersen.
Did you know?
Yes, the municipalities in Norway have millions they want to use the companies they have faith in can create jobs – Nøst has been granted the application to Fredrikstad municipality for funds.
Nøst is very aware that it is to sell and produce the product in the country of origin, as is also the plan with kabeltilbehøret.
– It is especially in the beginning it is expensive to get started when støpen to masseproduksjonsmaskinene be created by hand. Therefore, we have done this in China, but the plan is without a doubt to move production to Norway if this goes the right path, and to launch in Europe, with help from Erik Pavels.
In addition to product development, they do design, photography and product development also for other companies that need it. They have several legs to stand on, but hope that kabelnøsteren shall be the product which makes it possible for them to invest a lot on new products, new product ideas have the many of the.
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