The newspaper is sending live updates from the election on the Messenger – the Journalist

at 05.00 on Wednesday morning, political commentator John Olav Egeland comment on the presidential election for the Newspaper directly at the Messenger.

Political editor Geir Ramnefjell explains that the Newspaper is constantly looking for new ways to use technology to provide good content to users. This they will do by taking advantage of existing technology. Dagbladet is probably the first medieaktøren to use the Chatbot in the Uk, but internationally has already CNN, The Guardian and The New York Times adopted the concept.

We do this because it is a technology that exists and that we can use to our advantage.

Chatbot was launched earlier in the year when Facebook released their new Messenger app. A service where you can subscribe to a Messenger group and get updates related to the specific case.

You come in even closer with the readers and readers can ask questions back, if anyone is wondering something. It is to a greater extent a dialogue between the commentator and readers.

Also on their own web pages

the Service is up and running now, but is not editorially staffed before the night to Wednesday. If you now for example, ask about who wins the election, the chatbot send an automatically generated reply with the latest update from Nate Silver.

the Newspaper will also use the updates from Egeland on their own websites. Ramnefjell is not afraid there are too many questions for Egeland to respond to.

– It will show up. But this is meant as an extra service for those particularly interested. I think it will be manageable amounts.

He tells us that this is a small result of a agenda-project Review has, where they work with the news in the card. There is a separate digital solution to the Newspaper.now, as they were able after they searched Google for money to digital innovations.

Exploit Facebook

Ramnefjell is not afraid such a method helps to give even more power to Facebook.

– Now, it is we who utilize Facebook and their opportunities to reach readers on a direct way. We make your content available with us also, ” he says.

– Is this something you are going to do more of in the future?

– You should not look away from it. We shall test it now – both for us and the readers. We must be willing to test new things and ideas that can help to give readers a richer experience of nyhetsleveringen.

Ramnefjell think it will be exciting to combine frequent news updates with insight and background from an experienced commentator.