it Was not the way that Google used to sell us advertising, and Apple used to sell us stuff? No, it was in the last week, it. Tuesday night held Google a launch where the company really came out of the closet as a full-fledged dingseprodusent. Now they should compete against Samsung, Apple, Sony and all the others who live to produce the hardware.
All this came: A separate VR-the spectacle called Daydream View, speakers that hear you (Google Home), updated strømmedingser (Chromecast Ultra), and even a home router with the name Google WiFi. Together, they make it clear that Google suddenly is aiming to both automate our homes and convey completely new digital entertainment.
my Phone is most important
But the greatest of all is your phone, as it is called nowadays. Google’s chief Sundar Pichai believed to know that the smartphone is the most important item people own. He has apparently also realized that we also are willing to pay a high price for the most important thing in life.
the Google Pixel is the name of Google’s first phone that is exclusively equipped with the company’s own name. It is strikingly similar to the Iphone in design, yes so to the degree that even the high price is completely identical. Here to compete for those who simply must have the best, cost what it cost will. Those who want value for money get to go somewhere else.
to say it a little easy, has Samsung in the past made the best hardware for mobile phone, Google has created the most popular software, while Apple has made the best amalgamation of hardware and software. Now also Google deliver the best totalpakken.
Have a headphone jack, but is not water-resistant
Already on the startblokken stumbling novice a bit, since they do not have managed to design for a waterproof phone. It also has the home button in the middle of the back, something many will find unfamiliar.
But Pixel has several unique pluspoints. Most surprising is the fact that Google will offer included help from the living supportmennesker around the clock. In addition, the phone will never go full, because you get free cloud storage by as much 4K video you only bother to take up on the purchase. A quick 7 hour charge in 15 minutes. Hidden at the top of the phone is still a camera that has got the best test result ever at the renowned DxOMark (89 points against 86 for the Iphone 7).
In the long term, it is probably more important that Google with its own mobile can avoid the biggest problem on Android, namely that the producers do not follow up the buyers well enough with the updates after the sale. The Pixel will actually be updated without you even noticing.
- Read also by Per Kristian Bjørkeng:
Playstation VR is skumlest to date Playgrounds: Learn to program without that you notice, it Believes all must have these two courses in the future
Demanding audience
So hope Google to reach also those who are less concerned with price and more concerned by the fact that it “just works”. Those who until now have preferred the Iphone, that is.
What really lies behind, is still hardly the desire to oust Apple as the mobilprodusent. The Google site is looking for, is to ensure that we all use on a daily basis their latest artificial intelligence (AI). Sundar Pichai went so far as to say that now we go from a world where “mobile first” was the mantra, to a future where “AI first” dominates the thinking.
Google Assistant is the name of the company’s different intent to create a private Google for each and every one of us. This assistant should know us well personally, and even well on the way to talk the way we do. It should be available for us everywhere, whether we have mobile phone in hand, sitting on the kitchen bench or lying in the couch without your phone nearby.
Style class
You will be able to talk to the person who you are talking to a human, and get help with everything from turning on the TV or order a taxi to plan your life. The information should of course be used to capture even more data about you and give you even more appealing advertisements, which then can be sold for an even higher price. But of course, the goal is also to give you as much help that you can’t do without it.
the Problem for Google today, is that many of us use Apple’s Siri instead of Google’s unnamed assistant. Apple being able to block Google’s more intelligent option. It is namely only Apple’s own assistant that starts when the users hold the home button on their Iphone and want help. As is well known, is that when we need assistance that we are at our most vulnerable. Therefore, Google needs to create its own phone, and denrfor it must be so much better than the other that also Iphone fans succumb to the pressure.
What Google has understood, is that understanding can come to be the main selling point forward. You can purchase a phone that does not only do just about the same as any other, but in addition understand you much better, you may flout in that it is neither waterproof or have a shiny eplelogo behind.
- Per Kristian Bjørkeng is together with Geir Amundsen presenter in Teknologimagasinet. See the broadcast about the launch of the Google Pixel here:
No comments:
Post a Comment