Samsung’s share price plunged 8 per cent on Tuesday after the company, for reasons of safety, has suspended all sales and production of the smartphone Galaxy Note 7.
Samsung is the world’s largest manufacturer of smartphones, and the fall in the company’s share price went the stock exchange of South Korea’s capital Seoul down 1.2 percent.
Produksjonsstoppen comes after several complaints that the battery has exploded or caught fire. Read more about the case here.
– Turn off!!
People who are in possession of what is considered Samsung’s top of the range, are advised to turn the smartphone off immediately.
due to The fact that the consumer’s safety is top priority, stop Samsung sales of the Galaxy Note 7 while we are investigating this further, it is stated in a press release Tuesday.
the Announcement comes just over a month after the company withdrew 2.5 million units of the current model, without that this had no effect on the company’s reputation.
When the Samsung now stop all sales of the model and ask all customers to turn it off immediately, the situation appears far more serious.
Full emergency
the Galaxy series has been Samsung’s flagship, and salgsstansen means great loss for the family-run company in a time when it also faces a generational change in management.
Experts have assessed that the loss may come up in the be 10 billion dollars, over 80 billion, but the concern is as much related to its effects on the long term and how the brand Samsung will be perceived hereafter.
According to the analysts, can the crisis do irreparable damage in a market where merkevaretillit and loyalty are crucial.
the– Worst-imaginable
– This is the worst scenario for Samsung, ” says Jan Dawson, chief analyst at Jackdaw Research.
the Nightmare is that customers will use the compensation they receive for their Galaxy Note models to buy Apple’s latest model, the iPhone 7, according to Greg Roh at HMC Investment Securities.
If it happens once, it is counted as an error. But for Samsung the same thing happened twice with the same model, so it’s going to be a significant drop in consumer confidence, ” he says.
the Phone never got to reach the shops in Norway. It should really happen now in October. We managed, however, to test it. You can find the test here.
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