Comment: Jobs' aura has moved in with Microsoft.
Sorry enough a comment about the Studio, but I can’t help myself.
I am namely enchanted by Microsoft’s new reklamevideo for their first Land the all-in-one machine, the Studio.
Extremely effective
As I wrote in the comment concerning the product itself Studio yesterday: “… this is one of the most PR-effective reklamevideoene for sharp technology I have seen in many years“.
I’m very excited for the movie that has to be the best reklamesnutten Microsoft has produced ever, and Apple’s commercials in the last few years to seem a bit evneveike and without the same magic formula that awakens emotions in titteren.
Perfect låtvalg
Microsoft’s choice of music is perfection.
Fiona Apple version of “Pure Imagination”, known from Willy Wonka (rest in peace Gene Wilder), suitable not only when you hear the text and see the images in combination, but note how extremely effective it is when the movie reveals the Studio its greatest trick 50 seconds into the clip.
the Timing is perfect, and gives us goosebumps every time the music stops just long enough to point out that the product suddenly became a giant, the creative drawing board – as if the machine were welcoming enough vertical.
What is the plan forward?
Movie set in just under four million times since the launch yesterday, and the trends and on YouTube (right behind Lady Gaga!).
Although the machine is produced in limited edition in the beginning, and the fact that the price is high (starts at 3000 dollars), is this as good PR for the company that they have won lots of good marketing already, regardless of whether the computer is a salgshit, or not.
As commented under the clip of a seer: “Steve Jobs’ ghost now working with Microsoft“.
Now I hope the Studio will come in less expensive variations.
I’ll be back with a sneak peek of the Studio later in the day us time.
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