This means change for you.
Just before the weekend, which read in several places that NetCom become Telia and today invited Telia press conference with promise of a big news would be presented. It was Abraham Foss, CEO of Telia Norway currently running the show from the podium.
Most are like before
purely practical so insists Telia everything to arte as previously for NetCom’s customers, and that this is a very carefully planned change and deployment is now going to happen in the coming days and weeks ahead.
have done their homework
the company has built the network’s throughout the last 24 months and has a population coverage, as Telia call it, at 96 percent, says Foss.
– We’ve 4G + in all provinces, and 4G in all municipalities, he added.
Telia has also positioned itself by merging two units, TeliaSonera and Tele2. This has, according to managing director Foss, been to build size, expertise and position in the market.
As a result of this phases they like Tele2, focusing on the four brands that the company has chosen to focus on further.
brand, divided into four
to appeal to a broad demographic then Telia decided to focus on four brands that hit various customer groups.
First here are Chess, the cool and youthful provider. To emphasize this drawn X Games and forth that Chess was the main sponsor of the Games.
Other brand name out there economical option, One Call, which is intended for those who put cost ahead of extended functionality.
the third is Lebara Group, formerly Lebara, who is the cash option for those who make frequent calls to foreign countries.
Last but not least comes Telia, which the company has chosen to focus on as its Premium Brand. This is a vocabulary that recurred several times. There is, clearly that they want to differentiate Telia from the rest of their products, and that business is going to be an important satningsområde on.
– This should not be an internal exercise, that should mean something, and they it should mean something to the customers, says Foss from the podium.
Roam like Home
First value increase that NetCom’s customers experience is the concept that Telia presented today, namely ” Roam Like Home. ” The service that is automatically available to all former NetCom customers as of March 1, allows you to make calls, send SMS and surf as if you were at home.
Roam Like Home will apply in Sweden, Denmark, Finland, Estonia, Latvia and Lithuania. The new offer applies to all Netcom customers, both residential and business.
– We said it would be exciting again when we changed its name from NetCom to Telia. Introducing Roam Like Home as the first proof that our customers will benefit from our international strength, says Abraham Foss, CEO of Telia Norway.
Those who are clients of Chess, Lebara Group and OneCall will not get this feature added to their subscription.
A significant investment
Many of us have gone on “roaming bang” at some time, in small or larger degree. So it is clear that this is a major cash cow that Telia let go.
Asked what this change cost the company in lost roaming revenues, reluctant Foss to give any specific figures.
– What I can say is that this represents a significant investment for us, but we see that this could help to make us more attractive to our customers, says Foss.
the changes have been implemented as a result of that they have listened to the market says Telia. They have conducted a user survey in collaboration with YouGov. In the survey, users asked about their relationship to data traffic and use of this traveling. As many as 87 percent said that they turn off the computer before they leave the country, and 47 percent believed that the smartphone was the main thing we took with us on the road.
– We have asked 1,000 people about what is important for when they are traveling, and perhaps worth noting that three times as many think that the smart phone is more important than the toothbrush, commenting waterfall.
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