Norwegian media barometer: Not since 1994 have we heard as much on radio – Aftenposten

Media use is changing rapidly, and it is reflected in Norwegian media barometer, which was presented today.

Statistics Norway has examined our media habits and the biggest change is naturally linked to the digital development.

But Internet use affects not all traditional media equally hard. It is primarily the daily newspaper reading has declined: Last year was just reading 49 percent of the population is one printed newspaper on an average day. Online newspapers have gone past paper reading with a reader share of 54 percent.

More listen to radio

Printed The reading goes two percentage points down from last year, and compared with the peak year 1994 developments dramatically: Da read 85 percent of the population print edition on an average. Last year it was only half of the population between 9 and 79 years.

Also TV viewing goes down from the peak years, but not as dramatically. From 85 percent in the peak year of 2002, the viewing share 74 per cent in 2014.

Radio Listen No actually went up last year, and 64 percent of the population listened to a radio program on an average day last year. DAB radio use is on the rise, and SSB also find that radio use constitutes a marginal part of the total radio use. Only five percent listened to radio.

– We see that it is primarily among children and adolescents that radio listeners have had a significant increase. The most obvious explanation is simply that the channels and programs targeting young people, has been more popular content, says SSB researcher Odd Vaage, behind the investigation.

According to Statistics Norway’s 2014 figures the highest regard daily radio listening since 1994. Also measured in minutes per. Today scores radio listening higher than all previous years, except in 1991.

– The increase is greatest in the daytime, especially between 10 and 15, says Vaage.

Average Swede heard on the radio in one hour and forty minutes each day.

Heller Facebook than email

However, there is none of the traditional media who have equally high use internet. 88 percent of the population used the Internet on an average

– That Internet use is steadily increasing, and now has a daily user share of almost 90 percent, is interesting. At the same time television strongly as medium. Many had enough thought that the internet would give a decline for watching TV, but it’s not happened yet, says Vaage.

SSB also looked at what we do when we are online.

To read news, use banking and sending email is among the most widely used internet deals according to the agency, but the use of social media is also reflected sharply in numbers.

Entire 64 percent of the population used Facebook on an average. There are more than those who used e-mail (63 percent). Also the use of other social media has increased, and more than use these blogs to play games during an average day.

Young read books

For the book industry does not provide figures immediate reason for concern. Figures for reading books are relatively stable, and every four Norwegians reading a book during an average day.

This proportion has remained almost the same since SSB began their investigations in 1991 reading books, in contrast to the Most other traditional media, relatively evenly distributed in the various age groups. Among those under 25, the proportion who read book on an average day.

Published: 14.apr. 2015 10:57