Sony boss has already revealed it: Tonight launches Apple’s Spotify competitor – Dagbladet.no

(Dagbladet): Tonight the stage is set for yet another high-profile press conference of the world’s most valuable company – the American forbrukerteknologiganten Apple.

Launches streaming

It has long been believed that Apple CEO Tim Cook will take the opportunity to launch Apple’s new music streaming service, after the company last year acquired streaming and headset manufacturer Beats, and fewer choose to purchase music for download in Apple’s once-revolutionary Itunes store.

And yesterday Cook actually cheated of the opportunity to be first with the message, then Sony Music CEO Doug Morris slip of the tongue in an interview at the Midem trade show in Cannes and confirmed that Apple’s streaming service announced today. The quote was rendered by VentureBeat and immediately went around the world.

Thus, there are several that can compete with the Norwegian Jay Z-owned company Tidal to mince words with the Spotify market dominance. Apple has a couple of solid edge in the battle: Superior much money in the bank, millions of customers who are already registered with payment information, and the ability to give the new app a prominent location on all the world’s iPhone and iPad.

Free Solution

However, according to TechCrunch, the new streaming service – which possibly will be named Apple Music – actually earn Tidals advantage, because it will raise awareness about streaming in general and draw attention to that there are alternatives to Spotify, which today has 60 million user, of which 15 million pay to get ad-free streaming.

Wall Street Journal has previously claimed to have information that even Apple’s service will include both a paid and a free solution, the latter will have more in common with traditional radio than with Spotify, where you can browse and play music to suit your particular wishes.

Other things the experts are waiting from the Apple conference, which starts at 19 Norwegian time today is according Quartz a sneak peek at the new OS, new apps for Apple’s wristwatch. An upgrade of the company’s popular Apple TV, which puts “dumb” TV sets able to retrieve content on the internet, according Recode have been put on hold.