Everyone knew, even though Apple itself has not confirmed it until now.
Front thousands of developers at WWDC conference in San Francisco, and a whole world via live stream of the conference’s opening speech, the company launched Monday night Norwegian time his new musical flow service.
The name is, As rumors also told, Apple Music.
Read more: 5 things we know about Apple’s new flowing music service
– The current music world is incredibly fragmented, and confusing. We want to build a better ecosystem for the industry, a complete place for music. Somewhere, an app, a thought about music, said industry mogul Jimmy Iovine when he presented Apple Music Monday night.
Fighting for customers
Streaming Service will be available worldwide in over 100 countries , June 30.
Then it goes in direct battle with among other Swedish Spotify and Jay-Z ‘newly acquired Tidal about the increasingly attractive stream customers in the world music market.
According to insiders as the US trade publication Billboard spoke with, the objective that Apple Music instantly will acquire over 100 million users.
In comparison, Spotify has 60 million users, a quarter of them paying, while the latest official figures from Tidal was approximately 700,000 subscribers.
Apple’s advantage is that over 800 million people have already entered their credit card information with the company, making the potential customer base bigger than everyone else’s.
Payment service + radio
Apple Music is a payment service that will cost $ 9.99 a month. Norwegian price will probably be leaving 99 million, the same as Spotify Premium or Tidals normal offerings.
The service provides access to all tracks that are available in the iTunes music library, as per. now is about 37 million tracks.
At the same time launched the global radio channel Beats1, to be curated by renowned presenters, performers and DJs, and sent around the clock from LA, New York and London.
The radio channel will also offer playlists based on which artists users have entered in the Apple Music that you like.
The last music piece Apple are betting on is called “Connect” which aims to creating a stronger direct connection between artists and their fans.
Failing låtsalg
The new flow service being launched now, one just over a year after it bought Beats Music from bransjemogulene Dr. Dre and Jimmi Iovine three billion, because sales of songs and albums in the company’s iTunes Store collapsed by 13-14 percent last year.
Users, especially in America, is thus ready for streaming music.
Pr. Today Spotify is by far the largest provider in the US market, so they too are in Norwegian.
Fear not contest
Norwegian Beat is a small stream music service, established in Mjømna Sogn og Fjordane in 2009. Beat has 12,000 subscribers in Norway, and 30,000 total.
The company will now have a major new competitor in the Apple Music, but worry not.
– Beat will grow only Norwegian music service. We have exclusive content and emphasizes Norwegian content into playlists and content profiled in our applications. Since we started we have been in competition with Spotify, so it is not new that there are skilled company in the market, says CEO Njål Hansen Wilberg.
Aftenposten has also asked Swedish Spotify for a comment to the new competitor from Apple, but they have not wanted to respond. But according to the Swedish website Breakit tweeted Spotify CEO Daniel Ek immediately “Oh ok” after the presentation.
It emphasizes enough that the big news failed to materialize, Apple Music seems to offer little new and more than such as Spotify does.
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