When Apple Music swept into the flow path in 2015 was the big trump card family subscription that gives you six streams on one subscription to 149 million.
A price that the competitor Spotify probably quickly noted with a worried mine. Swedish Spotify has in fact demanded 49.50 for each additional family member, while the first one has had to pay full price at 99 million.
That means a family plan with a maximum five streams has cost 300 kroner a month so incidentally Tidal also does.
It was therefore no great surprise when Spotify announced that the price of family subscription set down to, yes just 149 kroner. And the number of individual flows increased from five to six.
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Price per family power has with In other words, has been reduced from 60 to 25 million. It is a quarter of what Spotify requires for a regular premium subscription.
According to Spotify gets all their own account with your own playlists, stored music and personal recommendations, and family plan will provide exactly the same features and benefits a regular premium subscription.
So it remains to see if the price reduction is what it takes for that Spotify begins to monetize their approximately 30 million paying subscribers.
Since its inception in 2008 the Swedish company namely yet to be able to show profits in the accounts. Even in 2015, when revenues increased by 80 percent to over 18 billion was avoided red numbers.
Which flow service you should invest family money on? Yes see it being largely a matter of taste. It remains to be seen whether Tidal feel compelled to lower family rate their to match the competition.
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