at the same time that the company changes name from “Snapchat” to just “Snap”, launches the new “Spectacles” – a sunglasses with cameras on each side.
With the sunglasses on his nose, you can film it happening right in front of him, and share see also the video clip with their friends. The videos can be up to ten seconds.
– Here is the future, served as a teal sunglasses with teal lipstick, ” says managing director in Croxit PR, Magnus Brøyn.
Costs around 1.500
Brøyn think the product is an important strategic step for the company.
– For Snapchat is this a question about moving as a company, and try to develop ownership to young users, ” he says.
He has faith in the product, and they say the youth of today are not as skeptical as the elderly to use such technology.
– Snapchat is not about to become an Apple just yet, or a “fruit company” of any kind, but they want to beam itself, it is quite obvious, ” he says.
Costs around 1.500
Brøyn says Snap also want to capture more of the social our identity through the new the sunglasses.
– On Snapchat to disappear, it we parts very fast and that means even for you and me, it is difficult to have a clear social reflection. What is it I have shared, what is it I really leaves me of the social fartsstråle, and it may be that Snapchat wants to do something with, ” he says.
the Price of the unit is far cheaper than the Google-brillen, and is expected to cost between 1.500 and 2.000 million. Whether, and if so when, it comes to Norway is currently unclear.
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