Already in the late winter of 2015 invited Schibsted Norwegian competitors to a programmatic reklameallianse that was supposed to be a response to the american gigantenes heavy presence in the Norwegian market. Polaris Media, Schibsted’s largest owner, snatched in the spring, but one of the biggest fish, Amedia, slips now.
In the choice between Google’s DoubleClick technology or Schibsted and AppNexus, Amedia now chosen to enter into a partnership with the u.s. teknologigiganten.
Read more: Amedia dropper Schibsted – select Google
Amedias ceo Ari And has kept both Schibsted and Google on pinebenken in a long time, and it is because there has been a lot to get into, ” he says to the Campaign.
- As you have seen we have used a long time, and it is because we have had the need to understand how this will work towards our customers and the own organization and complexity, and how it will work against their own systems and established systems. When we took the decision was not difficult. When we were confident that we chose the that was correct, said And.
- Would have spent longer time with Schibsted
- there Were two good options here or Google the clear choice?
I have only words of praise to tell about AppNexus as the technology and the Schibsted is trying to build, but for us, it’s about “time to market”, and when I’m talking about what the situation would have been for us. We would have spent longer on some integration processes with Schibsted and therefore made it the choice of Google now very easily. We have all the time said that it was crucial for us was to quickly get to market with the best available solution.
- How is it to meet Schibsted now?
- It is always nice to meet Schibsted. We have good discussions around this and other issues, and we are inclined to continue.
He rejects that they are now helping to build up Google on the Norwegian market.
we use technology now. It does not mean that we do outsource our ad sales to Google. We are going to drive yourself. We get insight of Google, but don’t let Google be the sales office for our titles. This is not to dogs for a collaboration with someone.
The new and automated way to place the reklamemillionene on, through handlediskene to Google’s Doubleclick and Schibsted’s AppNexus, grew by over 70 per cent in the year to nearly 700 million in mediebyråene. That is an increase of 285 million compared to 2015.
Read more: Think programmatically-growth flattens out – disagree about billion coming in 2017 (subscription)
the Case continues after the image.
Kupper Amedia: Jan Grønbech of Google Norway has laid down for It and danket out aviskonsernets other suitor, Schibsted. Photo: Eivor Eriksen.
Google: – of Course happy
Google Uk director Jan Grønbech does not hide the joy of winning It as a customer.
We are of course delighted that they have chosen us as a technology provider. One of our main tasks is to help the media in the countries in which we operate to earn money, and we have good faith in going to happen here. We want a close and good cooperation with all of the media in the best interest of both advertisers, readers and, not least, medieselskapene itself, ” says Jan Grønbech of Google to the Campaign.
- What do you think about the prospect of Schibsted’s AppNexus platform, is there room for two major players in the Norwegian market?
- so I have no idea, but I looks to me that the Norwegian media can collaborate across technologies and it is perhaps the most important. The selection of the different technological platforms does not stop the possibility of cooperation.
- does it Mean that you want to get into a partnership with Schibsted now also?
I get to take with them.
Met to debate
Campaign total Norwegian medietopper from Schibsted, Amedia and Polaris on the Media Business-our conference in august of last year. There was Amedias choice between Schibsted and Google a of themes.
See the video interview with Amedia-chief Are And:
See the video interview with Schibsted Norge ceo Didrik Munch:
See the video interview with Polaris Media ceo Per Axel Koch:
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