(Dagbladet): At the beginning of November it became known that blog Caroline Berg Eriksen, also known as “Soccer Lady”, should be scrutinized by the Health Directorate.
The investigation came after the Health Directorate had received several complaints on a blog which is about a likørprodusents VIP event.
Berg Eriksen talked labeled and described what drink she preferred, and she also published several photos from the event where the manufacturer’s logo is visible.
Directorate of Health informs Monday to Dagbladet that they have not found grounds to pursue the matter.
“How messages about violations of alcohol law are followed up will depend on an overall assessment, where, among others, the following factors will be significant: How clear and serious that any breach must be considered , which impact the advertisement must be assumed, on the basis of dispersion degree and instruments, and a further follow would be appropriate, including looked to the advertising purposes “, writes directorate in an email to Dagbladet.
Dagbladet has been in contact with the Consumer Ombudsman who do nothing more with the case since it is under the CMO control.
Dagbladet also tried to get in touch with Caroline Berg Eriksen, unsuccessfully.
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