(Dagbladet): – Elle-the editors, as a result of the Egmonts decision, shall give out four editions of Elle. Now I’m going to take care of my team, but this is a natural stop for me. I’ll think about what other things I should do in the years ahead, ” says editor-in-chief in motemagasinet Elle, Signy Fardal to the Newspaper.
the May edition is therefore the Egmonts last edition of one of the largest and longest running motemagasin.
In the Uk has Elle been published since 1997.
The employees were informed of the management of Egmont Publishing today. Elle Norway has a total of seven employees, four editorial and three in sales and marketing department.
- 18 amazing years
the Management of Egmont Publishing has not come to an agreement in negotiations with lisenseieren, French Lagardère, and ends thus cooperation.
the Brand Elle can, however, live on if another player buys the license, says Fardal.
She estimated that Elle will have a place in the Norwegian market, and does not preclude that the brand pops up again with a different owner. But then it is without her at the helm.
” I have had 18 wonderful years in Elle. It has been a joy from day one, but for me Elle is a closed chapter in the spring. What happens with my team is currently uncertain. We will deliver from editions until may, ” says Fardal.
Internal solutions
Communications director in Egmont Publishing, Nina Westergaard, says that the challenging times in the media industry, much of the reason that they do not want to give out in Or after may 2017.
- The last few years, there has been a tremendous capture.
in our view, is not the framework conditions in the agreement, adapted to the Norwegian media market. We shall find the best possible solutions for our employees, and look mainly for internal opportunities, she says to Dagbladet.
- Can there be layoffs?
- we will avoid, but it can not be ruled out. We keep on to look for the best possible solutions for the employees in Elle internally with us.
Fashion and e-commerce
- Signy Fardal will look for other opportunities. What do you think about that?
She and the team have done a fantastic effort for Elle, but it must ultimately be her assessment.
will Now Egmont Publishing work for their own brands within motesegmentet.
- We are moving forward on content marketing and looking for new business models. Fashion and e-commerce is something we look at in context, and is a direction we want to go in, ” says Westergaard and refers to the magazine The New.
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