After that Campaign understand has Norway’s largest magasinutgiver, Egmont Publishing, the selected to terminate the agreement for publishing the Norwegian edition of the franskeide motemagasinet Elle.
It confirms to management in Egmont Publishing towards the Campaign in the afternoon.
- Yes, the employees have been informed of our decision today. Egmont Publishing has for a general evaluation decided not to extend the agreement, which expires in the spring. The reason is that we constantly have to adapt to the changes in the mediehverdagen and in our view was not the framework conditions in the agreement, adapted to the Norwegian media market, says the organization and the communications director in Egmont Publishing, Nina Westgaard, to the Campaign.
Line ending
Elle published for the first time in Norway in 1997. Editor-in-chief Signy Fardal has guided the magazine since 1999. When maiutgaven has gone to print, she gives in motebladet.
- After 18 wonderful years with the world’s strongest brand, and Norway’s best team, it is natural for me to stop now, ” says Fardal to the Campaign.
What should you do now?
- First, we produce Elle to may, and then I’ll do other things, ” says sjefredaktøren, who will not divulge what plans she has.
- What happens with Elle for may – will the French owners continue to publish an English edition?
The owners have to respond to.
Egmonts decision did not down as a bomb in Elle-the editors today.
- This has not happened in one day. We have enough all though where it went, ” says Fardal.
commenting on the decision so:
Elle is perhaps a brand that does not fit Egmont and we have to take note of.
Want to bet on their own brands and content marketing
Egmont has had a licensing agreement with the French Hachette Filipacchi, a subsidiary of Lagardère.
Can you elaborate on what conditions you were not satisfied with?
- No, I can not comment on the agreement closer than what I have said, the answer Westgaard.
- Egmont tried to negotiate a better deal?
- Yes, we have had conversations with the French owners, but we concluded that we wanted to go in a different direction. Egmont Publishing would like to focus on fashion in the own brands, we expand the focus on content marketing and we will develop completely new business models.
Can end with downsizing
- What happens with the release of Elle in the Uk when Egmont Publishing withdraws from the collaboration?
- The process we are not involved in, so I can’t answer.
Elle has seven employees and all are employed in Egmont Publishing.
There are seven employees who will be affected by the decision to not extend the agreement with Elle, and we are now working with to look for solutions for the employees internally. We also need to see if there will be a need for support to adaptation, ” says Westgaard,.
- which means downsizing?
- It can mean that, but first and foremost, we are looking for opportunities internally.
In may of last year wrote a Campaign that Elle had to cut two of a total of ten full-time employees.
We have reorganized and streamlined the part of the editorial work, and because we are forward going to take more advantage of the large international network we are a part of, we have undertaken a downsizing in the newsroom from 10 to 8 members of staff, said editor in chief of Elle, Signy Fardal, to the Campaign.
Read more: New bladkutt in Egmont
Then, the print run alone for magazines in Norway was put forward in march 2016, could Campaign reported that 6.2 per cent had disappeared in the segment of women’s magazines. Elle lost 8.7 per cent of the total circulation of his in the last year, which again is a bit more than the average for the rest.
the Magazine Elle was founded in 1945 and has been launched in a number of countries, including the united STATES in the 80′s.
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