The recently Apple acquired manufacturer of audio equipment for the consumer market, Beats Electronics, makes some of the market’s most popular headsets.
Their Beats by Dr. Dre headset has despite high price has become a relatively common sight on street. Should you have a headset of variant Studio 2.0 you must out with over 2000 respectively.
One would think the high price is due to expensive components, but an article on Medium.com penned by prototype engineer Avery Louie demonstrates that it is not necessarily the case.
He picked apart the Beats Solo HD headset, as to approximately NOK 1,500 straight enough is one of the cheaper models.
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Very cheap parts
Mostly all parts are made of injection molded plastic, and it turns out that the weight of the headset mostly come from metal weights that are placed in it. One-third of the weight these metal parts, according to the article.
Parts are according Louie no other function than to add emphasis.
are spared all sorts of places in the production. For example, the metal parts tailored to each side of the headset, but is identical on both sides.
It should however be said that it may well be that metal weights in headset is a trick Beats Electronics has taken on itself. For all we know there is a common trick.
Furthermore, it is not completely wasted adding extra weight because it will get the headset to sit better on your head.
The part of headset which is most expensive to produce, is the plastic part that holds the earcup to the headband. This requires equipment with high precision.
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The box is expensive part
Furthermore, in a very large extent used glue instead of screws, since it makes production cheaper.
The speakers are reportedly neither of some special quality, but described as generic, and has an estimated price of 1.8 dollar (14 million) apiece.
The most expensive part is believed to be the box that the headset comes in, with an estimated cost of $ 4 (31 C).
The rain together, estimated price of all items costing $ 16.89 (132 kr). When not working or shipping figured into. Since Beats headsets are manufactured in China, are probably not the hourly rate very high.
It is also more than just production costs in the price you pay for the product. Marketing is a very large expense, and development of the product itself are also baked into the price.
It is thus no surprise that share the costs are far lower than what you pay. In this case the retail price about 11 times higher than the share price.
The parts of an iPhone 6 costs to Compare 200-250 dollar (1550-1950 season), while utprisen start at around 6,500 dollars. Apple has, with a retail price four times higher than the share price, considerably smaller margin on iPhone than they have in a Beats Solo headset.
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