Trade
Rema has pøst on with markedsføringsmidler to make the Æ-a to its. Now, they have also sought to register the trademark within a variety of categories.
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the Secret behind the Æ can be in a new app for sharing services, according to the Address information.no. In October last year, delivered the consultancy firm Zacco Norway in a trademark application for the Æ to the Patent office.
In the application list it up which goods and services Rema new Æ is sought to be used for.
In addition to the use on, inter alia, cash registers, printed matter, plastic materials for packaging, advertising and promotional materials, it is sought to use the µ-a in the insurance industry and betalingsformidlingstjenester as well as in the transport operations, for example, to the wholesale business or any other transport of goods, writes Adresseavisen.
Rema took the last step to offer insurance services. An app can expand the for example, to include e-commerce, or be a convenience for payment.
While the Coop has success with new services in its membership, and It has had its Trump cards, has Rema so far have not had equivalent kundeprogram. These programs are considered to be important to build the bases with the customer data and personalization of the customer relationship.
Adresseavisen reports that Rema 1000 in Denmark earlier this autumn launched the delingsøkonomi app Vigo, a shopping list you can share with others in the app so they can trade for you and earn some money on it.
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