Eight out of ten will read long texts on paper Campaign

A clear majority of people, particularly young people, prefer to read long texts on paper and on screen, shows a new and surprising Danish survey.

77 percent of those surveyed say that they prefer to read longer texts like novels, long articles or books – on paper, shows the survey which is carried out by rådgivningsfirmaet Bjerg Kommunikation and analysefirmaet Megaphone.

Among young people aged 18 to 29 years of age prefer the 83 per cent to read lengthy texts on paper.

the Fewest, 73 per cent, prefer paper in the age group of 60-69 years, shows the survey which is featured in Politiken.

the Results in the study turns upside down the usual notions about who is most eager to keep newspapers and books on paper.

The public communicate in the increasingly electronic and more educational institutions are now beginning to move away from printed textbooks.

- There exists a myth that the young, digital natives prefer to read digitally, because they are grown up with it, but it is not so, ” states director Kresten Bjerg in Bjerg Kommunikation.

- This survey is an indication that the brain has easier to concentrate on the information on the paper, also other studies have shown, ” he says.

Bjerg shows, among other things, for research the University of Stavanger has conducted among Norwegian 10.-graders, who have far better text comprehension when they read a fagbok or literary text in book form, than when they do it on a computer screen.

The Danish study shows otherwise, that women in far greater degree than men, prefer to read long texts on paper, 85 per cent compared to 71 per cent.

Among the university graduates prefer 77 per cent to read long texts on paper, while only 58 percent among those who only have primary education answer the same.