Valuable beast – OBI Online

The year was 1996 when Nintendo first fascinated children of all ages with virtual animals, called Pokémon. 20 years later, gaming giant, in collaboration with Google spinoff Niantic, mobilized old and new fans of the franchise Pokémon GO, Finance writes newspaper.

New for many is that the game takes place in so-called “augmented reality.” The implication of this is that the player physically have to move around in the real world to move their characters in the game.

Money Machine

Nintendo’s stock is approaching a doubling since the launch of Pokémon GO in the US in the beginning of July. This corresponds to an increase in market value of about $ 14.7 billion, according to Finance newspaper.

It’s free to play, but the player can pay for virtual items that can provide benefits in the game.

Research Fellow in marketing at BI, Espen Jutta, thinks this is a good model.

– Pokémon GO is a social platform, where it is more fun to play with friends than alone . When you need large quantities of players, it is very important to bring down barriers to audition. It is the Niantic and Nintendo are doing when they offer something called a “free to play” variation. The art of making money in the bank is a bit challenging because you have to annoy the players enough to get them to pay for extras, but not so much that they stop playing, explains Jutta facing financial newspaper.

McDonald’s sponsors

It is also speculated that the sponsors will be able to become one of the game’s revenue sources. Among other things, McDonald’s have teamed up with Nintendo. The idea is that businesses should be able to purchase inventory in the game, which will be attractive to seek for the players. Jutta, who is also project manager for the nerd party Desucon, see this as an exciting opportunity.

– McDonald’s sponsorship I think is very interesting. Sponsorship of games is not revolutionary, but we have not seen so much of it in augmented reality because it is brand new. For the same reason we do not know how effective it is. Initially, I think it will be furious effective because it is something completely new. It’s certainly an exciting way to bring attention on, so we’ll see if it leads to sales, noting Jutta facing financial newspaper.

Finance newspaper here!