Each year ranks the Brand Finance Global 500 world’s companies in the various categories. Some of the winners are pretty obvious for most people. For example, is the world’s most valuable companies-Google, Apple, and Amazon. It perhaps is a bit more interesting is who they consider as most influential. Here came namely a brand we all have a relationship to the top of the list, Lego. In second place we find Google, and on the third Nike.
David Haigh, founder of Brand Finance, believes that the reason why the Danish company is more popular than the american giants, to some extent, is that people are getting an increasingly worse outlook on America in general, much because of the focus on Donal Trump. Have such things something to be said for your views on various companies, or is it the job of the companies themselves does that affect your opinion?
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