1. January introduces Facebook a lot of changes in their terms and policies. In a notice to users outlines Facebook for the planned changes, and note that:
“By using our services after 1 January 2015, you agree to our updated terms and guidelines for data and cookies and you also agree to see improved ads based on apps and websites you use. “
According to Facebook made changes to help users understand how Facebook works, and how to take control of their own information.
Better guidance and usability are key words that recur, be it it comes to finding information about how Facebook uses information collected, or how the various Facebook apps and companies work together. Better ad control, users shall also receive, it is claimed.Director, Consumer Council, Find Myrstad, think it’s good Facebook informs better.
– But they give people the feeling of control, while increasingly expanding their methods to gather information about you. Even if you do not see specific ads, so it does not mean they do not collect information.
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He shows that Facebook has also initiated collaboration with the big American collection companies which gives Facebook the opportunity to get information about users activity outside Facebook.
This is not good news for your and my privacy
– We have earlier this year appealed to the US and European authorities the new methods using Facebook because we believe they are all for overall and difficult to protect against. Facebook sets an international standard for the collection of personal information that the rest of the world will follow, and this is not good news for your and my privacy, says Myrstad.
technical director is also critical that Facebook gives users what he calls an “all-or-nothing” Capability.
– If people use Facebook after 1 January 2015, they have tacitly accepted the terms. We feel that is unreasonable considering how central Facebook has become as communication and information platform, says Myrstad.
Facebook would not comment on the Consumer Council claims beyond showing that it is now making it easier for users to control their own information, and that the new terms of use shall reflect new features and products.
Facebook also shows that their new guideline document for privacy has become 70 percent shorter and easier to navigate in.
– Continued large amounts of data collected
Director of Inspectorate, Bjorn Erik Thon, finding that Facebook with changes primarily eases to control what information others see about you, and give users more control over what kind of advertising they are exposed. Something he thinks is positive.
– Although they inform more about how they use information to control live commercials, there is little reason to believe that Facebook collects less user data for their own use. The trend is rather that the commercial use of personal information increases, be it it’s Facebook, Google, Schibsted or others who are responsible for data collection.
Thon seem publishing pictures illustrate how increased user control is not the same as if the data not collected.
– Despite that users increasingly can decide who they want to share their photos with, we see that Facebook can both see where and when pictures are taken, says Thon.
– Will prevent users jump ship
Communication in social media Astrid Valen Developers are basically positive to the announced changes.
– Based on how this is communicated, it seems that Facebook takes action to ensure that users do not leave the ship. Man makes it seemingly easier to meet people’s feedback on too much ads in news flow, that people do not know how they can manage their own feed and what they want to see, etc.
Valen Utvik think it is good to be able to tick off for not seeing ads from a particular actor, and that this will apply on all platforms logging in to Facebook, but emphasizes that she has not received full overview of what the new guidelines for advertising means in practice.
Follow us on Twitter: @ National Digital @ Geir Amundsen
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