Games
the games industry, crave income. Now bearing more into the health sector.
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Delivers the technology and software to customers in the retail and healthcare sector.
the Founder and chairman of the board is Odd Skarheim (48), as previously also has been chairman of Vålerenga Football. The chief executive is a former Funcom producer, Anne Lise Waal.
Attensi was founded in 2009 and has grown from a turnover of nok 2.5 million in 2011 to sell for 18 million in 2015.
the Company had an operating profit of nok 1.6 million in 2015.
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– the Healthcare sector is really in the process of waking up, says Anne Lise Waal (38).
She is the managing director in technology company Attensi and has ten years of experience from the gaming industry in bakhånd, among other things, as a producer of Funcom-the game “The Secret World”.
the Company she now leads has in recent years delivered several projects to the health sector, with deliveries to the Hospital in Østfold and Aleris.
Attensi participates in several research projects in which one tests the use of games and “virtual reality”technology to treat various mental health diagnoses such as adhd, bipolarhet and social anxiety.
intense competition
In addition the company has a cooperation with Sunnaas rehabilitation center, where Attensi develop a opplæringsspill to the use of all helsefagarbeidere in Norway for training on to prevent a fall.
Waal believes spilbransjen has a great potential in the face of the healthcare industry.
“Augmented reality” (augmented reality) and “virtual reality” (virtual reality) are two related concepts, which both takes its point of departure in much of the same technology.
“Virtual reality” provides the experience to lead a small part of reality (the user) into a virtual world. This happens typically by taking on the 3D glasses or other equipment.
“Augmented reality” allows, however, the experience of bringing virtual objects into reality. This happens typically by that we see reality through a lens (for example, a camera lens on your phone).
the Movie “Space Jam” (1996), where the Spin Bounce play basketball with Michael Jordan, are an example of “augmented reality”. “Tron” (1982), where Kevin Flynn slukes of a computer, is an example of “virtual reality”.
“Gamification” is a term used to denote the techniques, designs and thinking from computer games that are used in completely other areas, as for example in the health sector.
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– clearly. For example, there is a lot of talk about how “virtual reality” and “augmented reality” can be used both in rehabilitation and treatment. Game developers have unique knowledge about how the use of game mechanics and visualiseringsteknikker may be on to revolutionize the teknologibruken in large helseaktører, ” says Waal.
DN have written in the past about how both the offshore industry and the construction industry has adopted gaming technology to make operations easier and better.
the gaming industry in Norway had a turnover in 2014 of 330 million, with around 500 employees, but the industry is tough: Small spillstudioer compete with international giants with hundreds of millions in markedsføringsbudsjetter, which eats up huge chunks of space on the platforms PS 4, Xbox, Google Play and the AppStore.
at the same time screaming the health sector after technology that can be used to revolutionize both the treatment of patients and training of healthcare professionals. It has been Norwegian hospitals and treatment centres to look towards the gaming industry.
Sunnaas hospital is one of the players who has come the furthest in making use of computer game technology in the treatment.
We have decided to understand more about how the game industry can “gamifisere” rehabiliteringstjenester, and through it create even more motivation for those who really need it, ” says innovasjonssjef Sveinung Tornås (48) by Patent.
the Patent, in cooperation with the Extrastiftelsen, brukerforeninger, spilleksperter and the Psychology department at the University of Oslo has gone through more than 12,000 research articles relating to the games, where the relevant picked out and form the basis for a guide that is made available to the public on a new spillnettside.
– do you Want to train eye-hand coordination, to website be able to make suggestions to the game to you, ” says Tornås.
VR to pain
He also points to the Patent’s own “lab” for virtual care, where you both have collected most of the commercial game consoles, but also tests the “virtual reality”technology as a supplement.
There are certain types of pain that we are unable to process – in the sense that it is completely gone. We know that pain and attention are closely intertwined, and the experiences we have, and the other researcher on this, is that the experience of pain is reduced when you are inside the virtual world, ” says Tornås.
DN spoke this week with game designer Richard Barlow (30), in the company’s Progress. He came up with the following examples of how gaming technology is used in the treatment:
• Play as “Deep” aims to treat the anxiety with a meditative game processes and where the measurements of the breath of the players is used to bring the player further in the handlingsforsløpet.
• You have games that aim to treat phobias and trauma through exposing patients for everything from spiders to krigsscenarioer in “virtual reality”, which is a safe frame.
• the “Virtual reality”game that makes something so simple as to let the player balance on a plank high up in the air adds a new element to something that could have been a traditional balanseøvelse for patients in rehabilitation.
• the Game is also used to limit the sensation of pain in patients.
Hard to get into
But not all game developers have good experience to try in health care.
Catharina Due Bøhler (30) is chairman of the board in the Heat of the Gamer Collective and driver spillselskapet Sarepta Studio.
– Game is a simplified and digitized version of the play, it’s about basic instincts. And on the good and bad, have the potential to have an enormous power over us. Film and music are in themselves powerful tools, but the game combines both and adds to the interaction, ” says Bøhler.
Sarepta develops and currently not helsespill, but is dragged against another emerging genre of the “community game”, which aims to develop empathy. Company is working in these days with a game that is all about how the Lebensborn-children (children of German soldiers and unmarried mothers during the second world war, journ.anm.) were treated during world war ii.
” We have worked with to try to get us into the health care industry, but it is difficult. We worked with a project to use the Kinect (Xbox' machine to capture the movements of the journ.anm.) in a language game, which should help those who have lost the language. But the funding fell away, ” says Bøhler.
Oslo: It is not just the game industry that have gotten their eyes up for the health sector.
Now throws also telecommunications companies.
Lars Bakken (51) head of Telenor Norway’s ehelseprogram. The department was started up in march of this year and count to five persons. Number six is on the way and is physician and surgeon.
telecom companies like Telenor are in a skvis where the minutes and the sms was first becoming cheaper. Now, they live of the data traffic, but the value of it is also expected to fall.
the Nightmare for telekomselskapene it is called “dumb pipe”scenario: A future where they are reduced to be the tube that gives us access to everything we want on the internet, but without even get to take part in the flow of money. Therefore, they strive to develop a variety of new services to offer to us through the web, including health care.
It is definitely this problem we shall remedy. We will develop new business, ” says Hill.
Telenor is already developing today trygghetsløsninger offered by 110 municipalities. Going forward, digital sensors that detect when doors are opened, for example, be able to contribute to that slightly demented elderly can stay longer at home. The ability to be able to make the measurements yourself at home, talk with his doctor via a screen and do more of the follow-up digital is also something that Telenor will try to develop solutions.
Software to mobile phones that allows the staff at the hospital communicate and plan the work effectively is another possibility the Ground is pointing at.
– in General, I think that gaming technology has very exciting opportunities that motivasjonsdriver. It is not something we see directly at the moment, but the game has a very big potential to drive behavior.
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