the Company is testing a new concept.
on Thursday last week opened Microsoft its first physical store in Norway.
Pop-up-shop
the Shop is not a Microsoft Store such as in the united STATES, instead, it is a so-called pop-up store, or pop-up store, which is not permanent.
the Project is prepared in cooperation with the Complete and will keep open the year.
– It is a very exciting collaboration we have initiated with a Microsoft pop-up store at Aker Brygge. The location is central, and we hope a great deal of attention from a relevant audience. The ambition is to increase sales of premium products, and create an interesting arena of events and competitions in store, says Lene Iren Oen, commercial director of Complete in a press release.
also Read: the Apple Store is approaching Norge.
Keeps open the year
A new study conducted by Microsoft shows that the majority of PC buyers checking out products on the web and physically in a store before they buy the PC. In the press release writing Microsoft is that they therefore think it is important to meet customers in new places and new ways.
This is the first time in the Uk that Microsoft have a physical store, and together with the Complete, we want to explore the pop-up concept, where we want to give people an exclusive opportunity to experience and test out our products and services, together with product specialists, to show all the possibilities new technology provides. At the same time, we want to showcase the new possibilities of Windows 10 provides, on the most recent and latest PC models. Our pop-up shop at Aker Brygge will also be a venue we will use to arrangements with both customers and the press, says Christian Almskog, director of Windows and Surface at Microsoft Norway, in the press release.
It may well be that you can get the first taste of the new Surface models, including an all-in-one machine, in the shop in the autumn.
Source:
press Release
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