After a number of phones have caught fire, decided Samsung in september earlier in the fall to revoke the flaggskipsmodellen Note 7. So long as that the problems with the batteries could fix. Several got their old phones replaced with new ones of the same type.
But after that also erstatningsmodellene began to take the guy decided Samsung on Tuesday to stop production of top of the range complete.
the News struck like a bomb and sent Samsung shares sharply down, with a fall of around 8 per cent.
the Downturn on Wall Street
Apple, which is Samsung’s main competitor in the mobile market, got on his side a boost of well over 1 per cent at the børsåpning. The company’s iPhone 7 Plus is a natural alternative for those who were in the market for the Note 7-the model.
In the hours after børsåpningen however, the rate dalt something down again. Price advances was 0.32 per cent around closing time.
Overall, ended the trading day on Wall Street with a significant drop:
- the Dow Jones closed down 1.1 per cent
- the Nasdaq closed with a fall of 1.5 per cent
- S & P 500 lost out by 1.2 per cent.
the Loss of 107 billion can be worse
Analyst Angelo Zino at CFRA Research says to CNN that the Samsung scandal can also affect future product launches.
To Marketwatch, he says that fadesen can end with the fact that Apple is increasing its global market share of the world’s mobiltelefonmarked with 1 per cent, the equivalent of around 15 million phones.
There will be a significant increase for Apple, which already has a market share of around 11.8%, around half of Samsung’s 22.4 per cent respectively.
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Today’s news has already led to a losses of Samsung shares on the 107 billion. But the long-run can be even worse, according to analyst Greg Roh of HMC Investment Securities.
If it happens once, it can be taken to be a mistake. But it has happened twice with the same model of Samsung, he says to BBC.
– the Reason why customers prefer brands like Samsung and Apple are the reliability of the products. In this case it is the damage to the brand’s inevitable and it will be expensive for Samsung to turn on in this, ” says he to the british allmennkringkasteren.
Bad timing
It has been speculated whether the company will speed up the launch of its upcoming top of the range Galaxy 8 as a result of Note 7-fadesen.
the Timing of the company is also very poor. Apple has recently launched new phones and it also has Google now wants to take a solid market position in the mobile market with its new Pixel models.
So went Samsung from telefonslipp to the scandal
Analyst Richard Windsor of Edison Investment Research reviews Samsung’s recall of Note 7 as a “full touch” to the BBC. He believes that the company will lose many customers in the most expensive segment of the competitors as a result of the weak management.
The real problem is the brand and reputation. If Samsung had handled the recall in an orderly way and kept the customers happy, this would have resolved itself. This is unfortunately far from the case, ” says Windsor to the BBC.
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